Our goal is to engineer gender equity in sport by design – creating a new ‘Girl Power’ sports fashion brand where 40% of the profits will be used empower women and girls in sport.
Formula Girl intends to become the next superbrand, le
veraging the glamour of grand prix racing to produce luxurious clothing lines for adventurous spirited women who like to look good, feel good – and do good! This is style with substance.
Large corporate are reluctant to sponsor women – just 0.4% of all corporate investment spent on sport goes to women teams. We want to change the funding landscape for sports women forever.
We are raising funding to put together the first capsule collection by purchasing Formula Girl clothing and accessories. Women around the world will be able to use the massive buying power to level the playing field and give female sporting talent the resources they need to focus on winning!